What is HX OS and who is it for?

HX OS (Human Experience Operating System) is an AI-powered brand intelligence platform designed for CMOs, brand directors, and founders at SaaS, tech, and agency companies. It diagnoses brand emotional architecture using 15 psychological drivers, predicts customer retention with 92% accuracy, and generates strategic recommendations for brand positioning, competitive differentiation, and commoditization risk. Starting at $29/month with a 14-day free trial.

What is the HX Activation Score?

The HX Activation Score is a composite 0-100 index calculated from 15 emotional driver dimensions weighted by behavioral impact. It measures how strongly a brand activates positive human responses. Scores above 75 indicate strong emotional resonance and predict high retention. Scores below 40 signal commoditization risk and indicate the brand is competing on features rather than emotional value.

What are the 15 emotional drivers analyzed by CORA?

CORA analyzes 15 emotional dimensions: Desire (urgency to acquire), Status (social signaling), Belonging (community pull), Curiosity (discovery drive), Security (risk reduction), Freedom (autonomy), Pleasure (sensory reward), Comparison (social benchmarking), Rebellion (anti-conformity), Compulsion (habitual behavior), Convenience (friction reduction), Spontaneity (impulse activation), Reward (incentive response), Fun (play and joy), and Love (deep attachment). These 15 drivers govern 87% of purchase decisions according to behavioral research.

How does HX OS help CMOs predict customer retention?

HX OS maps which of the 15 emotional drivers your brand activates or suppresses. High activation scores (75+) predict strong retention; scores below 40 signal commoditization risk. This approach predicts retention with 92% accuracy vs. 43% for traditional demographic models. The system also identifies the specific emotional gaps — for example, low Belonging scores driving churn — and generates targeted recommendations.

What is the difference between HX OS and traditional brand research?

Traditional brand research (surveys, focus groups, NPS) captures what customers say, not why they behave. HX OS analyzes 15 emotional drivers that govern actual behavior. Results are available in minutes instead of weeks, at a fraction of the cost. HX OS also provides real-time competitive simulation, AI-generated strategic recommendations, and benchmark intelligence across 1,247+ brands — capabilities unavailable in traditional research.

Can HX OS identify why my SaaS brand is losing customers?

Yes. HX OS diagnoses which emotional drivers are suppressed in your brand — such as low Security scores causing anxiety-driven churn, or low Belonging scores reducing community retention. The system generates specific strategic recommendations and simulates the expected retention impact before you invest in execution.

Is there a free trial for HX OS?

Yes. Every paid plan includes a 14-day free trial. No credit card required to start — payment is only requested when your trial ends. You can also run a free partial brand analysis instantly on the website without creating an account. Cancel anytime before the trial ends and you won't be charged.

What is Human Experience Intelligence?

Human Experience Intelligence (HXI) is a new discipline that studies how humans emotionally respond to products, brands, and strategic decisions. Unlike traditional analytics (which measures behavior) or CRM (which tracks interactions), HXI models the invisible emotional forces that drive behavior — desire, belonging, security, status, and 11 other dimensions. HX OS is the first platform to operationalize Human Experience Intelligence for CMOs and brand strategists.

Behavioral intelligence · Live platform

Design strategies humans naturally say yes to.

CORA Codex reveals how people feel, decide and act — so your strategy flows instead of forcing results.

Start your first analysis — free See how it works

Free analysis · No credit card required · Stripe-secured payments

Starter

$29/mo

A clear starting point for founders and small teams.

Capacity

Up to 3 users

Up to 3 projects

25 analysis credits per month

Includes

Emotional Vector Radar

HX Activation Score

Human Laws Engine

Basic strategic recommendations

Project dashboard

SFE Analyzer

Conversion Engine

Report exports

Recommended

Pro

$99/mo

Turn behavioral insights into decisions and actionable reports.

Capacity

Up to 10 users

Unlimited projects

100 analysis credits per month

Includes

Everything in Starter

SFE Analyzer

Conversion Without Force Engine

Strategic simulations

Exportable reports

Benchmark overview

Full benchmark comparison

White-label workspace

Full Intelligence

Business

$299/mo

Compare market segments and strengthen price-value decisions.

Capacity

Up to 25 users

Unlimited projects

300 analysis credits per month

Includes

Everything in Pro

Benchmark Intelligence Cloud

Pricing Intelligence Layer

Market comparison insights

For Agencies

Agency

$799/mo

Manage your client portfolio with consistent, branded intelligence.

Capacity

Up to 50 users

Unlimited projects

500 analysis credits per month

Includes

Everything in Business

White-label workspace and reports

Multi-client dashboard

Client viewer access

Agency branding

Enterprise

Custom

Organization-wide intelligence with integration and assisted setup.

Capacity

Unlimited users

Unlimited projects

1000 analysis credits per month

Includes

Everything in Agency

HX OS API access

Dataset and custom model scoping

Dedicated onboarding by agreement

Support terms agreed at onboarding

🧠 Built on behavioral intelligence🔒 Stripe-secured payments✓ Upgrade when ready✓ Used by strategic teams

Feature Comparison

Everything you need, at every stage.

Feature	Starter $29/mo	Pro $99/mo	Business $299/mo	Agency $799/mo	Enterprise Custom
Users	3	10	25	50	Unlimited
Projects	3	Unlimited	Unlimited	Unlimited	Unlimited
Monthly credits	25	100	300	500	1000
Emotional Vector Radar
HX Activation Score
Human Laws Engine
SFE and Conversion Engines
Strategic simulation
Report exports
Full benchmark comparison
Pricing Intelligence Layer
White-label workspace
Multi-client dashboard
API Access

Why HX OS

Traditional analytics tools show what customers did.

HX OS reveals why they did it.

Powered by CORA, HX OS analyzes the emotional forces behind market behavior so teams can design strategies humans instinctively value.

14-Day Money-Back Guarantee

We believe strategic intelligence should create real insight quickly. If HX OS does not deliver valuable insights for your team within the first 14 days, contact us — we will cancel your subscription and issue a full refund. No questions asked.

FAQ

Questions answered.

What is HX OS?

HX OS is the Human Experience Operating System powered by CORA. It helps companies analyze how humans emotionally respond to products, brands and strategic decisions — so teams can design strategies humans instinctively value.

Can I upgrade or downgrade my plan?

Yes. Plans can be upgraded or downgraded at any time from the billing settings inside the application. Stripe shows the billing effect and effective date before you confirm a change.

What happens if I exceed my plan limits?

The system will notify you when approaching limits such as users or projects. You can upgrade your plan instantly to continue without interruption.

Do you offer enterprise plans?

Yes. Enterprise plans include API access, advanced benchmark datasets and custom intelligence models tailored to your organization.

Is there a free trial?

New accounts receive a 14-day trial on self-serve plans. No card is required for the trial. Add a payment method to continue afterwards, or the trial subscription will end automatically.

CORA Codex is not a tool you buy.
It's a system you enter.

People don't convert when convinced. They convert when everything feels right. This system ensures it does.

Explore HX OS

14-day free trial · No credit card required · Cancel anytime before trial ends

Design strategies humans naturally say yes to.

Everything you need, at every stage.

14-Day Money-Back Guarantee

Questions answered.

CORA Codex is not a tool you buy.It's a system you enter.

CORA Codex is not a tool you buy.
It's a system you enter.