What is HX OS and who is it for?

HX OS (Human Experience Operating System) is an AI-powered brand intelligence platform designed for CMOs, brand directors, and founders at SaaS, tech, and agency companies. It diagnoses brand emotional architecture using 15 psychological drivers, predicts customer retention with 92% accuracy, and generates strategic recommendations for brand positioning, competitive differentiation, and commoditization risk. Starting at $29/month with a 14-day free trial.

What is the HX Activation Score?

The HX Activation Score is a composite 0-100 index calculated from 15 emotional driver dimensions weighted by behavioral impact. It measures how strongly a brand activates positive human responses. Scores above 75 indicate strong emotional resonance and predict high retention. Scores below 40 signal commoditization risk and indicate the brand is competing on features rather than emotional value.

What are the 15 emotional drivers analyzed by CORA?

CORA analyzes 15 emotional dimensions: Desire (urgency to acquire), Status (social signaling), Belonging (community pull), Curiosity (discovery drive), Security (risk reduction), Freedom (autonomy), Pleasure (sensory reward), Comparison (social benchmarking), Rebellion (anti-conformity), Compulsion (habitual behavior), Convenience (friction reduction), Spontaneity (impulse activation), Reward (incentive response), Fun (play and joy), and Love (deep attachment). These 15 drivers govern 87% of purchase decisions according to behavioral research.

How does HX OS help CMOs predict customer retention?

HX OS maps which of the 15 emotional drivers your brand activates or suppresses. High activation scores (75+) predict strong retention; scores below 40 signal commoditization risk. This approach predicts retention with 92% accuracy vs. 43% for traditional demographic models. The system also identifies the specific emotional gaps — for example, low Belonging scores driving churn — and generates targeted recommendations.

What is the difference between HX OS and traditional brand research?

Traditional brand research (surveys, focus groups, NPS) captures what customers say, not why they behave. HX OS analyzes 15 emotional drivers that govern actual behavior. Results are available in minutes instead of weeks, at a fraction of the cost. HX OS also provides real-time competitive simulation, AI-generated strategic recommendations, and benchmark intelligence across 1,247+ brands — capabilities unavailable in traditional research.

Can HX OS identify why my SaaS brand is losing customers?

Yes. HX OS diagnoses which emotional drivers are suppressed in your brand — such as low Security scores causing anxiety-driven churn, or low Belonging scores reducing community retention. The system generates specific strategic recommendations and simulates the expected retention impact before you invest in execution.

Is there a free trial for HX OS?

Yes. Every paid plan includes a 14-day free trial. No credit card required to start — payment is only requested when your trial ends. You can also run a free partial brand analysis instantly on the website without creating an account. Cancel anytime before the trial ends and you won't be charged.

What is Human Experience Intelligence?

Human Experience Intelligence (HXI) is a new discipline that studies how humans emotionally respond to products, brands, and strategic decisions. Unlike traditional analytics (which measures behavior) or CRM (which tracks interactions), HXI models the invisible emotional forces that drive behavior — desire, belonging, security, status, and 11 other dimensions. HX OS is the first platform to operationalize Human Experience Intelligence for CMOs and brand strategists.

Behavioral intelligence · Live platform

Design strategies humans naturally say yes to.

CORA Codex reveals how people feel, decide and act — so your strategy flows instead of forcing results.

Start your first analysis — free See how it works

Free analysis · No credit card required · Stripe-secured payments

Starter

$29/mo

Entry without resistance. Explore emotional intelligence with no setup complexity.

Capacity

Up to 3 users

Up to 3 active projects

Includes

Emotional Vector Radar

HX Activation Score

Human Laws Engine

Basic strategic recommendations

Project dashboard

SFE Analyzer

Conversion Engine

Report exports

Recommended

Pro

$99/mo

Decision acceleration. Build strategy with behavioral intelligence at your side.

Capacity

Up to 10 users

Unlimited projects

Includes

Everything in Starter

SFE Analyzer™

Conversion Without Force Engine™

Strategic simulations

Exportable reports

Benchmark Intelligence Cloud

Priority processing

Most Used

Business

$299/mo

Full HX OS. The complete behavioral intelligence stack for high-growth teams.

Capacity

Up to 25 users

Unlimited projects

Includes

Everything in Pro

Benchmark Intelligence Cloud

Pricing Intelligence Layer

Market comparison insights

Priority processing

For Agencies

Agency

$799/mo

Multi-client intelligence. Run CORA across your entire portfolio.

Capacity

Up to 50 users

Unlimited projects

Includes

Everything in Business

White-label platform

Multi-client dashboard

Client portal access

Agency branding

Priority processing

Enterprise

Custom

Authority layer. Custom intelligence models at organizational scale.

Capacity

Unlimited users

Unlimited projects

Includes

Everything in Agency

Enterprise benchmark datasets

HX OS API access

Custom intelligence models

Dedicated onboarding

24/7 priority support

🧠 Built on behavioral intelligence🔒 Stripe-secured payments✓ Upgrade when ready✓ Used by strategic teams

Feature Comparison

Everything you need, at every stage.

Feature	Starter $29/mo	Pro $99/mo	Business $299/mo	Agency $799/mo	Enterprise Custom
Users	3	10	25	50	Unlimited
Projects	3	Unlimited	Unlimited	Unlimited	Unlimited
Emotional Vector Radar
HX Activation Score
Strategic Simulation		Lite	Full	Full	Full
Benchmark Intelligence		Lite	Full	Full	Full
Pricing Intelligence Layer
White-label Platform
Multi-client Dashboard
API Access

Why HX OS

Traditional analytics tools show what customers did.

HX OS reveals why they did it.

Powered by CORA, HX OS analyzes the emotional forces behind market behavior so teams can design strategies humans instinctively value.

14-Day Money-Back Guarantee

We believe strategic intelligence should create real insight quickly. If HX OS does not deliver valuable insights for your team within the first 14 days, contact us — we will cancel your subscription and issue a full refund. No questions asked.

FAQ

Questions answered.

What is HX OS?

HX OS is the Human Experience Operating System powered by CORA. It helps companies analyze how humans emotionally respond to products, brands and strategic decisions — so teams can design strategies humans instinctively value.

Can I upgrade or downgrade my plan?

Yes. Plans can be upgraded or downgraded at any time from the billing settings inside the application. Upgrades are prorated, downgrades apply at the next billing date.

What happens if I exceed my plan limits?

The system will notify you when approaching limits such as users or projects. You can upgrade your plan instantly to continue without interruption.

Do you offer enterprise plans?

Yes. Enterprise plans include API access, advanced benchmark datasets and custom intelligence models tailored to your organization.

Is there a free trial?

Yes. Every paid plan includes a 14-day free trial. No credit card required to start — we only ask for payment details when your trial ends. Cancel anytime before the trial ends and you won't be charged.

CORA Codex is not a tool you buy.
It's a system you enter.

People don't convert when convinced. They convert when everything feels right. This system ensures it does.

Explore HX OS

14-day free trial · No credit card required · Cancel anytime before trial ends

Design strategies humans naturally say yes to.

Everything you need, at every stage.

14-Day Money-Back Guarantee

Questions answered.

CORA Codex is not a tool you buy.It's a system you enter.

CORA Codex is not a tool you buy.
It's a system you enter.